oxx unnamed polish

I have spent more time than is reasonable trying to decide how to say "oxx". Is is like the bovine Ox, but with more emphasis on the 'x'? Or is it "Hug Kiss Kiss"? Or perhaps just "O-X-X"? I have settled on the first variant, for no other reason than that it amuses me to think that someone at KMart (oxx is a KMart own-brand) could have named a cosmetics range after a type of cow.

This polish is like no other in my collection; a pale grey that leans ever-so-slightly greenish, absolutely packed with tiny silver glitter. It's stunning enough that I can forgive the puzzling brand name, and the fact that they didn't even bother to give the polish itself a name. And I can also forgive the thick-but-sheer formula which took four coats to achieve opaqueness and even then was still slightly sheer.